The History of Music Videos – From Elvis to YouTube

Music videos have been around for quite some time, and they have evolved in many ways since their earliest inceptions. Changes and advancements in technology, as well as in the ways that we access our entertainment and music, have forced music videos to change in even more ways. Here is a brief history of music videos, along with a look toward the future and what we may be able to expect.

The first music videos weren’t the short little clips that we now know, capturing one song. Instead, they were entire promotional films. Images of The Beatles and all of their feature length movies, as well as the dozens of movies that Elvis Presley appeared in, all come to mind. These movies had many songs in them, and had plots and acting as well.

There was no platform for short music clips anywhere, however there was an outlet for movies and so this was the channel that was used. Then live performances on shows such as the Ed Sullivan show became popularized. While there was no production to these, because these were clips with only one song performed they were much more similar to the music videos of today than the promotional films were.

Then along came MTV, and the true evolution of the music video began. Now musicians and record companies had a platform where they could showcase their latest efforts, in any artistic form that they wanted. Videos of this era quickly became extremely extravagant, with millions of dollars poured into production and planning.

Think about a video such as Thriller by Michael Jackson. The video was extremely well produced and directed, and it was amazingly intricate and artful. It’s one of the most recognizable music videos of all time, perhaps the single most, and it shows the level of effort and spending that was popular at the time.

The peak may have come in 1995 when Mark Romanek directed “Scream” for Michael and Janet Jackson, the most expensive music video ever produced, weighing in at $7,000,000. Madonna holds the next three spots for budget busting videos with price tags ranging from $5,000,000 to $6,100,000.

Romanek along with other video directors such as David Fincher, launched successful carreers directing feature films as a direct result of their video work. Michel Gondry is another great example. His work with such bands as The White Stripes, Bjork, and Foo Fighters helped him to establish Partisan Pictures which produced the such films as Eternal Sunshine of the Spotless Mind and Be Kind, Rewind.

However, as the music video industry became saturated around the end of the 1990’s, the spending on music videos decreased. This also coincides with the drop off in record sales as time has gone on. The drop off is a result of many factors, including new ways to enjoy and access music such as MP3 players and iPods, along with free online radio stations and of course illegal music downloads.

With less revenue and potential, there was less reason for record companies to be so extravagant with their budgets. That’s not to say that all of the spending and all of the creativity are gone. There are of course still plenty of high quality music videos, and big budget ones as well. However, by and large the focus has shifted a bit. Not to mention the fact that MTV no longer shows videos like they once did.

So many people today watch their television and movies online through sites like YouTube and Hulu that the way entertainment is presented to us is changing by extreme degrees. In the future, as the medium evolves to keep up with the times, it would not be surprising to see the medium completely divorced from television as we know it.

Instead they will be distributed on YouTube and through Facebook, MySpace and other online platforms. Artists may even be able to put up interactive music videos and albums on their websites, where users can choose what they want to see and how they want to see it. It’s just one of the exciting possibilities for music videos of the future.

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Types of Automatic Spring Making Machines

Automatic Spring Making Machines are beneficial inventions of technology. These types of equipment are being used in factories for manufacturing springs of various kinds. It is extremely easy to operate these machines. Technical engineers need not spend much time learning how to operate this machine. These machines are also equipped with modern design and features that help get the work done easily and faster.

2 Types of automatic spring making machines:

There are numerous brands and companies known for the manufacture and export of automatic spring making machines.

There are two most common types of automatic spring making machines

Pottery Device
Computerized Former

Both the types mentioned above have their features and benefits. A common factor for both types is that these are effective and efficient.

Features of Pottery Device:

Nowadays, most of the technicians and engineers are using the computerized type of spring maker. The pottery device type is also easy to use if the person is comfortable with the computerized type. Some common features of pottery devices are listed below.

The pottery device has an easy installation procedure. It requires a simple programming technique.
This device is known to get the work done faster because of its functional slides and other parts.
It does not require frequent fitting and removal of tolls for manufacturing different products.
If specific tools are required for manufacturing specific products, tools can be connected easily with this device.
It eliminates any instability occurred when the machine is in a circular motion.

Features of Computerized Spring Former:

As the name suggests, this type is considered a little modern compared to the other type. It has almost similar features to the pottery device and is easy to operate. Some of the common features of computerized Spring former are listed below.

Twin Axle Rotary Quill and Bending are the two basic units available for making the spring. This machine is capable of incorporating these units either separately or together based on the requirements.
The wire diameter of the spring should be between 0.8 and 1.8 in diameter.
Different types of wires and springs can be manufactured without changing tools.
It also consists of a 360-degree rotary device for bending, coiling, and cutting during manufacturing. This helps to save time and get the work done faster.
This machine does not have a wire rotation disc as the rotary device is available to get the work done quickly.
A programming file should be set up before beginning the production. This file can be accessed with USB’s help if the same product needs to be manufactured once again. Reusability is always beneficial, and it helps to save time as well.

Different factories use different types of automatic spring making machines. It is important to choose the right type of machine to increase production. The right machine can be chosen based on the nature of the products to be manufactured, manpower available, cost, location, etc. It is important to analyze all these factors and then choose a machine for maximum benefit.

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